Interesting picture that needs to be decoded.

So I was browsing on 9gag because LoL was having a maintenance, and I stumbled upon these.


Strangely, Its like one of those Cicada 3301's test in which you have to do tests, using your knowledge about Stenography, etc.

But this one, Its different, The seed is used for the encryption of the words. and the words are the ones with the a3's. The one who posted this, said that people need to unite, so I decided to ask you guys for help. If you can decode the words, we might have a shot to know what this leads to.