Ive always said gif as in gift, but the creator pronounces it as jif, so idk haha. i dont think it matters too much hehe
Jif. Saying its Gif because its written that way shows that you need to pay more attention in school. Not all words are pronounced the same way they are written, other way around too.
http://gfycat.com/BigRedDarwinsfox By the way, the above multimedia feature is pronounced "Jif." EDIT: Yeah I do that it's pronounced Jif, thanks for asking
I say gif, but the dutch news thought different about it: they pronounces the g as a dutch g ( like graan) and said 'gifjes'... I cringed so much.